How to Write A Blog Post Guide
Hey blog fam! Are you new to blogging and wondering how to write a blog post? How should a blog post be structured?
Well in this article I will share with you the best tips for a great blog post structure and writing a blog post!
Coming up with great content for your readers will be dependent on the research you do on topics related to your niche.
Using the internet you can actually write content on any topic, even if you have no background or experience on the topic.
It’s not hard to do a search and piece together information you find on a topic.
When writing content you may find your work more compelling and authentic if you have some background on your topic.
While that may sound obvious consider this.
The ability to research and find information on the web will help you to gather facts and create articles that may lack originality.
As a blogger you have to be able to produce original compelling content if you hope to have any type of significant audience.
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How To Write A Blog Post
There is a ton of competition on the web.
For a new website to stand out your readers will need to be able to determine if your writing is authentic, heartfelt, and something they connected with.
There are a number of points or metrics involved in writing.
I’m simply suggesting to you, that if you can learn how to write a blog post that your audience connects with.
You will set your self apart from the millions of blogs on the web.
People like stories, they like facts, and they want answers to questions.
Craft your content so that it appeals to your audience.
This is how you build your readership and convert website visitors to fans.
Writing has not always been easy for me. In the beginning I really sucked.
My writing was below par and it was frustrating because I really wanted to become a better writer.
My biggest challenge was getting the ideas out of my head and on paper in a way that had a good flow.
I would stare at my computer with no progress, lots of frustration, and even putting projects on the back burner.
What Makes a Good Blog Post
Over time and with lots of practice I was able to develop my technique and find my writing voice.
I even discovered the best way to consistently put out content, and minimize the occurrence of writers block.
Where ever you are with writing- your blog journey begins here!
I will layout 12 steps that will help you learn how to write a blog post, and even share some personal lessons I’ve learned on my blogging journey.
PRO TIP-People may not remember what you said to them, but they will remember how you made them feel.
I learned many years ago from a former career that people are looking for value.
The more you give the more credibility you gain.
Blog writing seems to defy all the rules about writing we were taught in school.
How to Format A Blog Post
Blogging is merely a conversation between two people and if you think about it- in a conversation with a friend or family member, you keep it sort of informal.
1. Write Like You Talk
Writing a blog post you may not follow all the journalism rules and that’s okay.
Remember you want to connect!
While coming up with facts and eliminating grammar errors is important , writing well crafted articles will help you to be successful.
On the technical side of writing there are tools available to make writing simple.
One tool that’s a bloggers favorite is Grammarly. Use Grammarly to fix common grammatical mistakes.
2. Choose A Good Topic to Be Found In Search
#1 The reader– 93% of internet interactions comes from a search engine.
- The reader will do a Google search.
- Find a catchy headline on page one to view
- Most people will scan the text for some interesting point
- Read the article, bookmark as solid resource
This is a best case scenario-one that we as bloggers strive for.
Write content that your readers will bookmark and consider a solid resource.
#2 The blogger– we do research within the search engine to discover topics of interest
3. Do Your Keyword Research
If you write about something nobody is looking for, you will not get any traffic.
So on which topic should I start blogging is the question?
Keyword research allows you to find topics that people are searching for.
You want to identify your audience so that you can cater your writing to meet there needs.
Having a narrow niche will give you the ability to identify your audience. There are several tools on the internet for doing keyword research.
Some require monthly paid subscriptions, others are free and limited.
My recommendations for easy keyword research is using Google autocomplete.
Here’s how it works. Type in a search term and Google will begin suggesting additional search terms.
This is great for bloggers because you can find long tail keywords (search terms that are specific and have intent) to build your content around.
My website is all about blog tips. When I type “blog tips” into Google, I get these suggestions:
- blog tips 2020
- blog tips and tricks
- blog tips for SEO
With these terms it appears that people want tips on blogging for the year 2020 and ways to blog.
SEO is also a factor, so I want to create my article answering those queries.
A Bloggers Best Asset
Proper keyword research is powerful.
It will give you the specific topics people are interested in and even tell you what to focus your writing on.
Finding Keywords To Form Your Topic
Once you’ve found some keywords the next step is to find out if the terms you have are popular? If they are too competitive?
You can use a tool that will give you more data on your keywords.
My favorite tools for determining keyword popularity are Ubersuggest and SEMrush. These are both tools that have limited free options.
The paid subscriptions will give you the most data. If you want to keep costs down use SEMrush for a month or so-
and do your homework on as many terms as possible then you can cancel your subscription if you decide.
Your basic goal in using these tools will be to find keywords that have popularity and that have low competition.
In the image above “blog tips” is our keyword. The data we discover here tells us there is an approximate monthly search volume of 880.
The SEO difficulty relates to the estimated competition in organic search-the higher the number the more competitive.
The paid difficulty relates to the estimated competition in paid search-the higher the number the more competitive.
The cost per click is the estimated cost to pay Google to be seen as an ad-if someone is paying a high CPC, the term is usually more valuable
Finding terms with difficulty scores of 40 or less will give you a higher chance at ranking for the term.
4. Take Notes and Create Your Outline
For this article, I listed out the main steps first. That part is simple enough. My biggest writing issue was not using an outline.
Once I discovered that using an outline will make the writing process a breeze it made writing articles easier and fun.
This is my secret weapon in the process. Like my self there are bloggers who don’t use outlines.
Just starting to write with no plan will lead to writers block, frustration, and a difficult time.
Use an outline to list out each topic you want to cover. Have a flow with your outline that takes your readers from discovering to solving an issue.
Believe it or not the outline is the majority of the work. You can finish your article then proofread, check for errors, and format it so it makes sense.
5. Create Catchy Titles
The first thing a reader will see when they land on your site will be the title. Making your titles click worthy is important.
You have one chance to make a first impression so lets make an impact here. Coming up with titles can be a little hard sometimes.
I have found my self writing and nearly finishing my posts and not having a title because I want to make sure its catchy.
To help with your titles you can try out coschedule. This is title analyzer that will score your title and help you come up with the most catchy and sizzling titles as possible.
Don’t discount this part, its very important. More readers are using mobile or tablets for surfing the web.
Scrolling by titles is what we do and to increase your odds of someone stopping on your site use coschedule.
6. Writing to Solve Your Readers Problems
The best blog posts easily identify and solve a problem.
The problem will be discovered during your keyword research phase. Make sure to include the keyword in the body of your article.
Using the keyword in the post will help Google understand what your article is all about. Once Google understands your content it will be able to rank in SERP’s.
I’ll get to keyword placement in a moment.
The reader is looking for an answer, a well thought out answer that fully satisfies the query and allows them to move forward.
Our problem example is: “creating and following a budget”
You will want to acknowledge the problem and highlight it so as they read your post they see its important.
I learned a method of communicating with people and helping them make a decision on something that will benefit them-working in a previous career.
Its called “feel, felt, found” use this method to help your readers move from problem to solution.
Identifying the problem let them know you understand how they feel.
If you have a similar experience you can briefly share. This will help you to connect on a deeper level.
While sharing make it clear that you had similar experiences.
So instead of just pushing out some generic words you get deep with the reader.
If they don’t see that the you can help them they wont keep reading.
Remember a blog post is simply a conversation with a friend.
Now it’s time to connect the problem-their problem, to you. You can go as deep as you wish-its your blog!
The point would be to let the reader know they aren’t alone with the problem.
At some point in your life you were faced with a similar issue and you had to deal with it.
Here you will really connect with your reader because you can share how it affected you. Share your discoveries and even what you may have learned.
This is your discovery moment, here you will describe the solution you discovered and how much of a difference it made in your life.
It has to be impactful so the reader can see hope on the other side. Through your writing you will change peoples lives.
You may not ever know, but I promise you someone is waiting to read your heartfelt content.
7. Make Your Content Scannable
Proper blog post structure is important for your readers and its important for Google. You take time researching ideas to come up with useful and meaningful content.
Using proper blog post structure will make it easy for Google to find your content and rank it in SERP’s.
8. Use Sub-Headings
Seperating your content with sub-headings makes your articles easy to read.
Keep your paragraphs short-between 2-4 sentences per paragraph. This also makes your articles skimmable for your readers.
People are people and when it comes to text on web pages we sometimes skip thru articles looking for points of interest.
Sub-headings can be used to grab attention when visitors skim your page.
When it comes to headers they go from H1-H6. Your H1 is the title of your blog post.
Most themes will automatically set this level when you create your article.
An H2 header is useful for related keywords. Depending on the length of your post you may have 2 or 3. Your H2’s are like creating sections in your post.
An H3 or H4 header can be used and will seperate your ideas inside of your H2 sections.
To help with structuring your posts use H3 or H4 not both and as far as the H5 and H6 headers I never use them.
You can experiment with your writing and creating the proper structure. I would suggest using the headers to create a good flow.
9. Hook Your Readers With a Great Introduction
Your opening paragraph will follow after the blog post title.
The opening paragraph is important because this is one of the first points of contact your reader may have with your website/blog.
For this reason you will want to keep this paragraph short and to the point, no more than 4-6 sentences.
Pro Tip-Google scans our website content from left to right.
Including your main keyword in the beginning of the first paragraph will tell Google about your content.
10. Keep Paragraphs Short
This is where your wonderful creation takes shape. Write your story as if you were in line for a journalism award.
Make it impactful, useful, and meaningful. Talk to your reader and walk them through the process of discovery.
11. Use Images To Increase Engagements
Text can get boring to people. While reading-You’ve probably skipped sections of this post because its natural to do that.
To keep people interested in your article you will want to use images.
Nice colorful and relevant images that help reinforce the point. Using images helps to break up the text.
This gives a better user experience. Depending on your topic you can get really creative here.
If your post is a DIY tip you can show images in a step by step format.
If your a photography blogger this will be simple for you. You normally take pictures and probably have a ton of images in a media file somewhere.
If your like me “photography illiterate” then you can go to different websites to find copyright free images to use in your blog post.
One of my favorite free websites for images is Unsplash. You can search and browse through images that are relevant to your post.
After finding your images you can upload them to PicMonkey. This is a great tool for photo editing.
Grab a subscription with PicMonkey and you get access to fonts, design templates, and all sorts of graphic design tools.
The great thing about this service is you don’t need to be a graphic designer.
You can use templates and have access to online editing tools to easily design your blog posts.
12. Include a Compelling Call to Action
I have read many articles that seemed to just end. They did well with the subject matter but didn’t give a what’s next type of vibe.
This was an area I really struggled with in the beginning. I would write an article and just end it.
There would be know clear direction as to what I wanted the reader to do, therefore I missed out on potential conversions.
Its not enough to write a great article. You will want to tell your reader what you expect of them.
They have read your post and you are providing the solution to there problem.
They will continue to have this problem if they fail to take the advice. So include a CTA call to action.
A call to action can be simple. It can be a signup form for your newsletter. It can be an opt-in form to a free online course.
You can ask for comments, or send people to your social media to join your community.
In Conclusion of How to Write A Blog Post
What ever you decide to use make sure its clear. It needs to stand out and be obvious to your reader.
Don’t confuse your reader with multiple requests. Using to many will cause paralysis of the analysis.
Your reader wont do anything! Use one CTA per blog post.
Wrapping this up-remember to write useful and meaningful content. Your reader will appreciate your work.
Stay on point with blog post structure, and enjoy your blogging journey!
Its time to get to blogging!
Now over to you
If you are a blogger and have some ideas to add to writing a blog post please comment below! We love to hear from our readers!
If you are new to blogging and you don’t have a website you can enroll in our FREE go at your own pace course.
This is a really easy to follow along course that will teach you how to create your very own stunning website.