Target Affiliate Program Review: Alternative for Amazon Affiliate?


Target Affiliate Program Review

In this Target Affiliate program review you will learn everything you need to know about getting started with Target Affiliate marketing.

Are you new to blogging and looking for ways to create an income for your business?

In need of a more diverse product offering?

This post will surely give you all the details to make a decision on joining the Target Affiliate program.


target affiliate program review

Target is a definite staple in the business community.

Target’s roots trace back to the early 1900’s with the opening of their first store in 1902 under the name  Dayton Dry Goods Company–today, known as Target Corporation.

When it comes to the brand recognition just about everybody on the planet has probably heard of target.

In 1999 Target launches Target.com, allowing guests to shop a wide assortment of fashionable, affordable merchandise from the comfort of their own home.

Over the last 100 years Target has built a credible, solid brand that attracts people from all walks of life.

Deciding to join the Target Affiliate network can be a major win for your business.

affiliate disclosure

How Does The Target Affiliate Program Work


The Target Affiliate marketing program is a service that allows participating websites to earn commission on sales referred to Target.com using specially tracked links provided via Impact Radius.

What Products Can You Promote

The Target Affiliate program has 4 specific categories you will be able to promote.

With only 4 categories you can still find a ton of products that would align with your brand and began offering.

Here are the categories:

  • Health and Beauty 1%
  • Baby gear and Furniture 3%- 5%
  • Apparel and Accessories 5%- 8%
  • Home/Outdoor living 5%- 8%

Target Affiliate Program Commission Rates

In regards to Target Affiliate commissions the percentages are a bit more than Amazon payouts.

Depending on the product it can be anywhere from 1%-8%. Target also rewards volume.

Looking at the next image you can see the commission percentage amount increases based on sales volume.

My favorite feature with Target commissions is the cookie length. Target offers a 7 day cookie length to it’s affiliates.

This simply means when a website visitor clicks on your Target Affiliate link whatever qualifying purchases they make within 7 days you earn a commission.

This is great for online marketers!

When comparing the Amazon Associates cookie length it would be 24 hours.

Each category will have a commission percentage payout, and Target will also consider your monthly net orders.

Here is the Target Affiliate commission chart on their available products.

target affiliate commissions chart

How do I Become A Target Affiliate

Sign up is simple and done right on the Target Affiliate website.

The Target Affiliate program does not charge applicants to apply.

After you apply for the Target Affiliate program- via Impact Radius and are accepted as an affiliate of Target.

You may begin placing links via banners, widgets, and text links on your website.

Just use your Impact Radius login to get to your dashboard.

When your visitors click through to the Target website via these links, that visitor is tracked within a 7 day cookie window until they place an order.

You can also check different reports such as traffic impressions, clicks, and even commissions.

Some basic requirements would be having a website that has quality content, and traffic mainly from the United States.

To learn more about Target terms of service click here.

If you are reading this article and do not have a website yet.

Download my completely FREE guide on How to Start A Blog.

this is an image with a link to a PDF how to start a blog

This guide will take you step by step at your own pace and in know time help you to create your very own stunning website.

Target Affiliate Program Tools and Support

The Target Affiliate program is managed by Impact Radius. Here you will find over over 150+ frequently updated banners in a variety of sizes available.

Creating Links in Target’s Affiliate Program

You can easily create Target affiliate links from within your Impact Radius dashboard

One that I see that typically has a higher conversion rate is when linking to a specific page on Target.com.

Target Affiliate Program Support

I am big on how much a company supports a product.

The Target Affiliate program is administered through Impact Radius.

From within your dashboard you will find tons of useful information that will help you to manage your account successfully.

How to Promote The Target Affiliate Program

While there are different ways to promote Target Affiliate products you will want to focus driving traffic to your offerings.

With a healthy amount of traffic you increase your chances of seeing conversions, and product sales.

Target Affiliate commissions range from 1%-8%, having lot’s of traffic will help you when it comes to earning decent commissions.

Just below is a quick look at some promotion methods.

3 Ways to Promote The Target Affiliate Program

  • Product reviews
  • Email marketing (lead magnet)
  • Social media

1. Product Reviews On Your Blog

Writing reviews for your affiliate products can be a great way to introduce your offering.

Getting your articles found by Google will be your main objective.

When a website visitor does an online search for a particular product you want Google, Bing, Yahoo, or all search engines to display your link in the SERP’s.

Keep in mind when doing your research you want to understand the buyers intent?

What are they looking for? Information on a product? Are they looking to buy a specific product?

As an example I love drinking coffee.

If I type in a Google search for “coffee makers” I would most likely be searching for information.

If I type in a a search for “Keurig K mini dusty rose”

I would be looking for this specific brand and color to purchase or even compare.

Good keyword research and a well written post can potentially rank at the top of SERP’s.

If you are interested in learning more about (SEO) Search Engine Optimization check out this article here for beginners.

Related Article:

2. Email Marketing

As an online marketer one of your best marketing strategies will be to cultivate an email list.

Your email list is incredibly valuable to you. This list is filled with lukewarm contacts.

People who have signed up with something you offered to them.

Be careful to always offer value in your outgoing emails so that your website visitors become fans.

Just start mentioning your Target Affiliate products- where relevant in your emails and you will see an increase in your commissions.

If you have not started your email list you can get started with MailerLite.

MailerLite is an email provider that allows you to sign up and collect your first 1,000 subscribers for free.

You can also create pop ups or embeds that can be placed on your website that will capture visitor emails.

One of the koolest MailerLite features is the ability to set up an automated email sequence.

As an example I have an email course that subscribers will receive over 8 days.

Each day has a different lesson and helps the subscriber with setting up their website.

The emails go out at a specific time and they are completely automated.

This feature is a huge timesaver and without it you wouldn’t be able manage a huge email list.

Check out MailerLite here

3. Social Media

Target is active on social media and usually includes special offerings on their channels.

Take a look at what they promote and see if it aligns with your brand.

Even though many social platforms do not allow affiliate links.

You can still use social media just be a bit creative. You can safely promote your review posts on social media.

One platform to consider would be Pinterest. This platform is known as a visual search engine.

If your new to Pinterest take a quick look at Pinterest my profile here.

People go to Pinterest to discover many things.

What’s unique about using Pinterest is over 70% of it’s users are women.

When compared to Target demographics you will also find a high percentage of women who shop at Target.

You will be able to create content that highlights your Target products and promote them on Pinterest.

Many have found success and more conversions using an effective promotion strategy that included Pinterest.

Related Article:

Target Affiliate Program Pros and Cons


  • Over 150 available banners to choose to promote with
  • Tons of products to promote that will align with most niches
  • 1%- 8% commission payout
  • System that rewards large sales volume with higher commission percentages
  • A generous 7 day cookie length that allows more potential sales
  • Weekly newsletter with updates on promotions, contests, and sales opportunities
  • Target is a household name, and will bring instant recognition to your offerings.


  • Only 4 product categories available to Target Affiliates to promote
  • Target has local shopping available to customers unlike Amazon which is an online retailer
  • Your website can be outside of the US but for customers it’s A USA only audience

In Conclusion of The Target Affiliate Program Review

target affiliate program review

I hope this Target Affiliate program review was helpful for you to determine, is the Target Affiliate program worth signing up for?

I think Target has one of the best affiliate programs for beginners.

If you have an audience that can benefit from products in the following categories then I say yes!

  • Health and Beauty
  • Baby gear and Furniture
  • Apparel and Accessories
  • Home/Outdoor living

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Target Affiliate Program Review

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