Want to know how to rank on the first page of Google search? For a new website just starting out it may be difficult to compete with other websites that have more authority.
Attempting to rank a newer website for popular keywords is pretty much not gonna happen.
Given the fact that there are other bloggers trying to compete and rank there sites, and grab there share of the countless numbers of search, it will take time and a well planned out strategy if you ever hope to rank on SERP’s.
Don’t give up hope just yet. My reader if you have a new website/blog, or have had your site up and not doing well in SERP’s, don’t fret!
This post will help you understand what it takes to improve your search ranking, and cover what you can do to potentially boost your content to the top of SERP’s.
75% of people will never scroll past the first page on a Google search.
How do I Get on The First Page of Google
We have to write content that makes it to the top of SERP’s. Anything less than page one means we will mis-out on much needed organic traffic to our website.
There are a number of reasons why you need to rank your site on page one. At the top of the list- approximately 93% of internet experiences come from a search engine.
With over a trillion searches monthly there is a ton of free organic traffic up for grabs. As a blogger you want to create content that’s top level, so you can have organic traffic.
Even though newer sites have a slight disadvantage in the ranking game, there is light at the end of the tunnel.
You can rank your new website! In this post we share proven methods that will increase your odds of having content that makes it to SERP’s.
These methods will explore strategies that don’t require high site authority or many backlinks to rank.
How Does Google rank Your Website
When Google ranks websites and selects content for the first page they consider them to be the most relevant and useful.
This is based on a complex algorithm which looks at over 200 factors. Google doesn’t publish all the needed parameters in the algorithm and they do make changes often.
It would be impossible to keep up with all aspects of Google’s algorithm, but there is a fundamental approach to the process and a way to make your website stand out for search.
Lets have a look
To be clear, the first thing we will do is look at why your new website won’t rank high in search.
Housewares and home appliances is a pretty broad niche. If you do a search for “coffee makers” you get tons of results and huge website that dominate the search.
Now lets change our search game up and go with a different approach. We will use a well known brand and come up with a long tail keyword.
This is a small review website that we are building an online presence for. We have written several articles for Bikemoms.com, and the site is growing.
On a daily basis we are seeing free organic traffic due to keywords that the site has started ranking for.
“Keurig mini dusty rose” This keyword is more specific and it has meaning behind it. This search gives us a specific brand and style.
Using a more specific term or long tail keyword gives you a better chance to rank and even show up on the first page.
Searchers using this keyword may be interested in purchasing a coffee maker and are possibly comparing this particular machine.
Because the search term was more narrow it may not be a term that a huge retailer would be trying to rank for. TOTAL WIN!- as a new site Bikemoms.com is ranking on page one of Google and Bing search.
Long tail keywords can reduce the amount of competition you would normally have.
Using this method for keyword research can give a newer website a chance to rank along side the big websites and bloggers.
How to Find Your Page rank In Google
If you have installed a WordPress plugin such as MonsterInsights or SiteKit by Google, you can access search console through your dashboard.
- Sign in to search console
- Click on the performance tab
- View keywords you are ranking
- Click the search appearance tab
How Do I Improve My Google SEO Ranking
Related Article: SEO For New Bloggers
Writing a well served article, going in to details, and satisfying the readers queries.
Write your articles as if you were winning a journalism award for delivering great content that readers enjoy and are fulfilled by.
Keep in mind the goal is finding terms that have less competition and that are more specific.
The image above is for a site that is a few months old. This site has no backlinks and pretty much no domain authority.
It is ranking for several keywords with positions on the first page in Google and in Bing. As of the publishing date of this post the articles are less than 30 days old.
How is this possible?
The biggest thing I was told about SEO and ranking is that it could take 6 months to a year to begin ranking. (that’s discouraging)
While that may be the case we can still follow examples from websites who are seeing results in less time, and see that it is possible to rank on the first page Google.
Ready to get started? Let’s do it.
How Do You Rank In Google
As mentioned above Google doesn’t give us an exact formula for ranking, however we can do our best to excel in the following areas:
- Find your niche
- Keyword research
- Be a better writer
- Write more content
- Fantastic user experience
- Social media
- Alt text
How can I Increase my visibility on Google
Find Your Niche
Finding your niche on the web is crucial. You will want to find a more narrow topic to write on if your looking to gain organic traffic.
Become a big fish in a small pond, (so to speak). You can dominate your niche as long as you do proper keyword research and apply all the other suggested ideas to scoring high on SERP’s.
This is common for bloggers as they are suggested to “niche down” and find terms that have less competition.
Using a narrow topic instead of a broad topic will help you to identify your audience and design your content to have higher conversions.
- Make a list of topics relevant to your niche
- Write out key terms or questions related to those topics
- Research those terms to find what your audience is most concerned with
- Select the more specific terms to do further research. You will want to create in depth content around your keyword
Be A Better Writer
Keep this in mind, Google and any search engine is looking for the most relevant, complete and informative results to match the readers query.
Creating solid content that does a better job at answering the query will help to get your articles ranking.
For this to occur you can look at the keyword you want to rank for. In search results look at the websites on page one.
Study the articles and understand what there content is saying. From there you can write a more in depth article.
Spying on your competitors will give you an idea of what a high ranking posts consist of.
Blogging is very competitive. There are so many blogs on the web. You will need to really focus on making your content stand out.
Write More Content
Once you have identified a keyword and you begin researching that term you will come up with lots of results that will be related.
Its recommended to use 2-3 keywords on your page and not stuff a bunch of terms in the post. You should create more content and use the additional keywords in related articles.
This is a pretty common practice known as “clustering” or a “topic cluster”.
Word count is an important factor to mention. Although a 500 or 1,000 word post can serve a purpose, the data here shows that longer posts 2,000+ words tend to rank in the top spots.
looking at content that ranks in Google longer posts would need more time to develop and should provide the user with step by step, or actionable strategies that solve specific queries.
Take the time to do in-depth research in order to determine what a reader is truely looking for when they submit a search query.
Fantastic User Experience
Search engines consider the structure of the website when ranking content. You ideally want to have a website that is mobile responsive.
According to 2018 research by Google, 53% of mobile users leave a site that takes longer than three seconds to load.
A recommendation for your site load time is to load in under 2-3 seconds.
Related Post: Why Website Load Time Matters
The goal here is to keep visitors on your page as long as possible. A negative sign to Google is someone coming to your page and leaving instantly. This is known as “bounce rate”
An easy to navigate website can help reduce your sites bounce rate.
Pro Tip-Make your posts accessible within 3 clicks. A visitor should be able to find your most important information about your website with ease.
Social media can help improve your sites presence on the web.
Although there is no direct way for us to know how the Google algorithm uses social media, there may be some noticeable perks we get when we have good social engagements.
When you gain web traffic through social shares this can be a signal to Google that your site is gaining trust and building credibility.
Make sure to include social media promotions in your SEO strategy to aid in building your websites credibilty
This is one of those areas that may be overlooked in SEO. With all the other technical functions we practice alt text should be given high consideration in your strategy.
Search has evolved and will continue to be enhanced as we move forward. Today your well optimized images can generate traffic to your website.
Notice how SEO optimizing your images can also help boost your site in SERP’s. The image below has been optimized for the same keyword “Keurig mini dusty rose”.
Google gives the user several different search options to choose from.
Using an image search the Keurig post from our example above is ranking on page one along side huge established websites such as Target, Amazon, and EBay.
The main point here is to understand the basic aspects of search and use all available methods to get your content on page one.
With proper SEO your images can drive traffic to your website.
Research tells us that people are 80% more likely to read content that includes an image and 64% more likely to remember it afterward.
Taking time to use great images that are well optimized is worthwhile and an additional way for you to give your website an advantage.
This may sound rude or harsh, but ranking on the first page of Google is basically not gonna happen for a new website.
Large retailers who spend money to advertise, promote , and market products dominate the SERP’s. Finding popular keywords to rank for would be difficult for a newer site.
When you look at websites that have been around for sometime they have established themselves in there space.
They would have a high number of backlinks, and a good domain authority score. Those two reasons alone can shut down the chances for a newer site to rank.
You just have to get a little creative and understand that you might not always rank for the most popular terms.
For the newbies coming in to the online world of blogging, marketing, or online sales you will need to be super creative to make your presence known.
Your brand will need organic traffic to thrive and survive as a business. Make sure to learn as much as you can on this topic.
Remember there is a light at the end of the tunnel, getting there will take time and extra effort.
It’s impossible for us to know everything about Google’s ever changing algorithm, but following the methods we’ve laid out in this post will give you an advantage in the race to rank your website in SERP’s.
Now it’s your turn
I’m curious, how are you doing with SERP’s? What tips would you leave for bloggers to improve? Leave a comment below, we would appreciate more insight on this topic.
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