How to Show up on The First Page of Google
Want to know how to rank on the first page of Google search?
For a new website just starting out it may be difficult to compete with top websites that have more authority.
Given the fact that there are other bloggers trying to compete with you.
There are big industry websites, and popular websites with an established domain authority looking to grab traffic from the countless numbers of search.
Attempting to rank a newer website ahead of the most popular websites on search engines for popular keywords is pretty much not going to happen.
Don’t give up hope just yet!
My reader if you have a new website/blog, or have had your site up and not doing well in SERP’s, don’t fret!
There are some fundamentals that I’ve used and found success with to show up on the first page of Google.
You will be able to rank higher in Google using a newer website with little authority by implementing the techniques in this post.
Today I will help you understand what it takes to improve your search ranking, and cover what you can do to potentially boost your content to the top of SERP’s.
75% of people will never scroll past the first page on a Google search.
With the numbers that high it’s crucial to learn as much as possible on the topic of good SEO (Search Engine Optimization).
Learning about SEO can help your content show up on the first page of Google.
Why It’s Important to Rank on The First Page of Google
We have to write content that makes it to the top of SERP’s.
Anything less than page one means we will mis-out on much needed organic traffic to our website.
There are a number of reasons why you need to rank your site on page one.
At the top of the list- approximately 93% of internet experiences come from a search engine.
With over a trillion searches monthly there is a ton of free organic traffic up for grabs.
As a blogger you want to create content that’s top level, so you can increase organic search traffic .
Even though newer sites have a slight disadvantage in the ranking game, there is light at the end of the tunnel.
You can rank your new website!
In this post we share proven methods that will increase your odds of having content that makes it to SERP’s.
These methods will explore strategies that don’t require high site authority or many backlinks to rank.
How to Show up on Google Search
When Google ranks websites and selects content for the first page they consider them to be the most relevant and useful.
This is based on a complex algorithm which looks at over 200 factors.
Google doesn’t publish all the needed parameters in the algorithm and they do make changes often.
It would be impossible to keep up with all aspects of Google’s algorithm, but there is a fundamental approach to the process and a way to make your website stand out for search.
PRO TIP monitor your results and adjust your strategy to show up for the keywords you are targeting.
Lets have a look
To be clear, the first thing we will do is look at why your new website won’t rank high in search.
Housewares and home appliances is a pretty broad niche.
There are a number of SEO tools to use while doing keyword research.
A good keyword research tool to use would be keywords everywhere, or answer the public.
If you do a Google keyword search for “coffee makers” you get tons of results and huge websites that dominate the search.
Now lets change our search game up and go with a different approach.
We will use a well known brand and come up with a long tail keyword.
Head keyword = “Coffee maker”
Long-tail keyword = “keurig k mini dusty rose”
“Keurig K mini dusty rose”
This keyword is more specific and it has intent behind it. This search gives us a specific brand and style or color.
Using a more specific term or long tail keywords will give you a better chance to rank and even show up on the first page of Google.
Searchers using this keyword may be interested in purchasing a coffee maker and are possibly comparing this particular machine.
Because the search term was more narrow it may not be a term that a huge retailer would be trying to rank for.
Long tail keywords can reduce the amount of competition you would normally have.
Using this method for keyword research can give a newer website a chance to rank along side the big websites and bloggers.
How to Get Your Website on Google First Page
As mentioned above Google doesn’t give us an exact formula for ranking, however we can make sure to do our best in the following areas:
- Find your niche
- Keyword research
- Write good content
- Write More Content Than Your Competition
- Focus on user experience
- Meta description
- Social media
- Alt text for SEO
1. Find Your Niche
Finding your niche on the web is crucial. You will want to find a more narrow topic to write on if your looking to gain organic traffic.
Become a big fish in a small pond, (so to speak).
You can dominate your niche as long as you do proper keyword research and apply all the other suggested ideas to scoring high on SERP’s.
This is common for bloggers as they are suggested to “niche down” and find keywords that have less competition.
Using a narrow topic instead of a broad topic will help you to identify your audience and design your content to have higher conversions.
2. Keyword Research
- Make a list of topics relevant to your niche
- Write out key terms or questions related to those topics
- Research those terms to find what your audience is most concerned with
- Use long- tail keywords to be more effective in your research
- Find lower competition high volume keywords
- Write the most clear and detailed content related to your keywords
3. Write Good Content
Keep this in mind, Google and any search engine is looking for the most relevant, complete and informative results to match the readers query.
Creating solid content that does a better job at answering the query will help to rank your website on Google .
For this to occur you can look at the keyword you want to rank for. In search results look at the websites on page one.
Study the articles and understand what there content is saying.
Does the articles on page 1 do a good job at answering the search query?
From there you can write a more in depth article.
Spying on your competitors will give you an idea of what a high ranking posts consist of.
Blogging is very competitive. There are so many blogs on the web.
You will need to really focus on making your content stand out.
4. Write More Content Than Your Competition
Once you have identified a keyword and you begin researching that term you will come up with lots of results that will be related.
Its recommended to use 2-3 keywords on your page and not stuff a bunch of terms in the post.
You should create more content and use the additional keywords in related articles.
Related Article: How to Write A Blog Post
This is a pretty common practice known as “clustering” or a “topic cluster”.
Word count is an important factor to mention.
Although a 500 or 1,000 word post can serve a purpose, the data here shows that longer posts 2,000+ words tend to rank in the top spots.
looking at content that ranks in Google longer posts would need more time to develop and should provide the user with step by step, or actionable strategies that solve specific queries.
Take the time to do in-depth research in order to determine what a reader is truely looking for when they submit a search query.
5. Focus on User Experience
Search engines consider the structure of the website when ranking content.
You ideally want to have a website that is mobile responsive.
According to 2018 research by Google, 53% of mobile users leave a site that takes longer than three seconds to load.
A recommendation for your site load time is to load in under 2-3 seconds.
Related Article: Page Speed
The goal here is to keep visitors on your page as long as possible.
A negative sign to Google is someone coming to your page and leaving instantly. This is known as “bounce rate”
An easy to navigate website can help reduce your sites bounce rate.
Pro Tip- Make your posts accessible within 3 clicks!
A visitor should be able to find your most important information about your website with ease.
6. Meta Description
Google will crawl a website and store the site in an index.
When a user types in a search query, Google will reference it’s index to be able to find the most relevant results to show.
You need to use this area to help Google understand what your content is about.
You do this by adding keywords to your meta title and meta description.
The meta description will show up underneath the title in Google’s search results.
7. Social Media
Social media can help improve your sites presence on the web.
Although there is no direct way for us to know how the Google algorithm uses social media-
there may be some noticeable perks we get when we have good social engagements.
When you gain web traffic through social shares this can be a signal to Google that your site is gaining trust and building credibility.
Make sure to include social media promotions in your SEO strategy to aid in building your websites credibility
8. Alt Text for SEO
This is one of those areas that may be overlooked in SEO.
With all the other technical functions we practice alt text should be given high consideration in your strategy.
Search has evolved and will continue to be enhanced as we move forward.
Today your well optimized images can generate traffic to your website.
Notice how SEO optimizing your images can also help boost your site in SERP’s.
The image below has been optimized for the same long-tail keyword “Keurig k mini dusty rose”.
Google gives the user several different search options to choose from.
Using an image search the Keurig post from our example above is ranking on page one along side huge established websites such as Target, Amazon, and EBay.
The main point here is to understand the basic aspects of search and use all available methods to get your content on page one.
With proper SEO your images can drive traffic to your website.
Research tells us that people are 80% more likely to read content that includes an image and 64% more likely to remember it afterward.
Taking time to use great images that are well optimized is worthwhile and an additional way for you to give your website an advantage.
Final Thoughts on How to Show up on The First Page of Google
This may sound rude or harsh, but ranking on the first page of Google is basically not gonna happen for a new website.
Large retailers who spend money to advertise, promote , and market products dominate the SERP’s.
Finding popular keywords and learning how to make your website show up first on Google would be difficult for a newer site.
When you look at websites that have been around for sometime they have established themselves in there space.
They would have a high number of backlinks, and a good domain authority score.
Those two reasons alone can shut down the chances for a newer site to rank.
You just have to get a little creative and understand that you might not always rank for the most popular terms.
For newer websites you will need to be super creative to make your online presence known.
Your brand will need organic traffic to thrive and survive as a business.
Make sure to learn as much as you can on the topic of SEO.
While It’s impossible for us to know everything about Google’s ever changing algorithm.
Following the methods we’ve laid out in this post will give you an advantage in the race to rank your website on Google’s first page.
Now it’s your turn
I’m curious? What are some of your best tips to show up on the first page of Google?
Leave a comment below, we love to hear from our readers